Our digital strategy is simple, what’s featured in-store is also promoted online. The best customers shop all channels, whether she comes in-store to check ‘it’ out and then goes home to purchase is not an issue. But making sure she has the best experience either place is the key. Pushing for success in both channels is the ultimate goal, and being able to take customer feedback and adjust quickly is what makes shopping satisfying. We pride ourselves on being good listeners.